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Our first Company M/S.FREEZE POPS FZCO, JEBEL ALI FREE ZONE, DUBAI started in the year 2003, after it was relocated from United Kingdom. M/S. Freeze Pops FZCO were mainly concentrating on producing Tomato Paste products packed in aluminum pouches in 800gms, 400gms, 70gms, 50gms, 45gms, and 30gms in different Brix levels like 28/30, 22/24 and 18/20 according to the needs of its growing clientele spread over 40 countries. It had its Food Safety Policy in place and ‘HACCP’ approved Company since the year 2006, certified by M/S. TUV WORLD, GERMANY, and approved by M/S. Dubai Municipality. We are the pioneer Company in Jebel Ali Free Zone producing and packing tomato paste in food grade aluminum pouches. Recently we shifted from Jebel Ali free zone to Techno Park under new Company and Management of M/S. Chilly Willy Food and Beverage Industries LLC, Techno Park strategically located near Jebel Ali port, and in the near vicinity of Al Maktoum International airport, Dubai Investment Park, Dubai Industrial City, and also to Expo 2020. The total area of land is100, 000 square feet with built-up area of 33,000 square feet, to house our modern factory/ Administrative office/ warehouse facility with temperature controlled storage facility.

 M/S. CHILLY WILLY FOOD AND BEVERGE INDUSTRIES LLC, TECHNO PARK, JEBEL ALI, DUBAI, UAE-Established in October 2013, commenced production since November, 2014. The Factory is equipped with modern & technologically superior machinery and equipment capable of manufacturing products to international standards. It is equipped with modern machinery for processing and packaging products to meet the ever growing requirements. All machinery, equipment’s, and instruments are sourced from the most reputed international suppliers to ensure quality. Our raw materials are sourced from Companies located in USA, China, India, and Egypt which are our most reputable suppliers internationally. Our in-house Laboratory monitors product parameters from during every stage of production to ensure that the required standards of product quality, packing, and shelf-life are met as required in Countries to which the goods exported. We have separate closeted processing area which has safe and hygienic environment, for each product, to ensure that the products are of top quality and comply with standards of UAE and federal regulations,

Our own “Chilly Willy” brand launched in 2003 is a well-known brand internationally along with our other Brands “Delina” & “Bella”. These Brands are already registered in many countries. We produce tomato paste 70gm, 50g, 30gm in Aluminum pouch with daily capacity of  35tons, besides, producing Tomato Ketchup, Chilli Sauce, Green Chilli Sauce, Hot Sauce, Rose water and Vinegar from ultra-modern, technology driven Machines and equipment imported from internationally reputed suppliers.

Our Directors have very rich experience in Marketing Food Products. At present we deal with more than 150 products ranging from UAE Dates, soft drinks, fruit based drinks, tomato paste based products. Soya Sauce, light meat Tuna products, Mushroom based products, Coconut milk powder and other products like chicken cubes, Corn flour, Spaghetti, Pasta, Shrimp cubes, Vermicelli, Olive oil products, Tamarind products, Rose syrup, Rose water, Assam Black tea, all types of Honey, Jam, all types of Pickles and many other products which are the daily needs of  consumers. The complete details of various products and its packaging is listed under Product details.

Our Export market is spread to all G.C.C. countries including U.A.E., all Arab countries, most part of African countries and Asian countries. We import raw tomato paste from U.S.A, India, Egypt and China and other products from European and Asian countries.

Within a short time of its inception of our Company, we rank among the leaders involved in importing & Exporting Food Products. We have a highly skilled, efficient and customer friendly Sales Team supported  by efficient staff in back up departments, always working to the total satisfaction of our clients.

The Van Sales distribution channel services more than 2,000 Small & Large Groceries and over 1000 Small Restaurant and Cafeteria across UAE. We have a fleet of more than 30 dedicated vans for the operations our van sales representatives to ensure the brands and products to reach consumers in all neighborhoods.

The Food Service distribution channel was set up in 2008 to cater to the ever growing hospitality industry in the country and its specific needs. To provide them with the right solutions, we have our professional sales team that offers our customers a wide range of customized food products as per their requirements. Our team covers more than 1000 customers in the segment of Hotels, Restaurants, Catering, and Bakeries.

The Wholesale distribution channel In Al Ras Deira Opp: Al Jazeera Hotel, close to Al Ras and Gold souk further extends the reach of our products across all channels through large and small wholesale traders, re-exporters and processing units in UAE.

Our success to sustain and show healthy growth in today’s dynamic market scenario, is due to total commitment to our vision, our philosophy and mission, coupled with enthusiasm by all our employees who share and adhere to the Group’s core business values at every level. From procurement, production and quality control to Sales and Marketing, logistics, business operations and Senior Executive Management-work with a common goal to surpass Chilly Willy Company set goal, year after year. Chilly Willy is always committed to develop unique solutions to address our clients’ needs. We are constantly innovating and improving to stay ahead in Market competition.

We nurture healthy environment among all our employees to respect the views of customers whose feedback about our products & services, which are essential for us to improve and grow. We train our workforce through ongoing workshops on Health & Safety of food products and customer satisfaction.  Chilly Willy have at present  almost 120 employees who are Nationals from India, Pakistan, Egypt, Jordan, Cameroon, Sri Lanka, Bangladesh, Ivory Coast, Nigeria  & Nepal etc…

Our unflinching commitment to “YOUR HEALTH OUR CONCERN” is our Philosophy makes Chilly Willy unique. Value inspires trust, and trust builds relationship, and relationship drives growth.

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Participated In The World's Biggest Annual Food Show 8 - 12 February 2015 At World Trade Centre, Dubai.



Adding to “Chilly Willy” brand also own other Brands “Delina” & “ Bella”. These Brands are already registered in many countries and produce tomato paste in Aluminum pouches with daily capacity of  35tons, besides, producing Tomato Ketchup, Chilli Sauce, Green Chilli Sauce, Hot Sauce, Rose water and Vinegar from ultra-modern, technology driven Machines and equipment imported from internationally reputed suppliers.